Successful Major Account Management - The jfa Model |
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As the Chinese general Liu-Ji wrote over 600 years ago:
"Action always starts with calculation. Before fighting, first asses the relative wisdom of the leadership, the relative strength of the enemy, the size of the armies, the lie of the land, and the adequacy of provisions. If you send troops out only after making these calculations, you will never fail to win." (Click for whole story- new window will open) |
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