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Sunday, 18 May 2008
 
 

The Dirty Little Secrets Of The Failure To Leverage The Inside Sales – Customer Service Potential

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The Dirty Little Secrets Of The Failure To Leverage The Inside Sales – Customer Service Potential

How can the distributor take advantage of existing relationships between Inside Sales/Customer Service personnel and customers? This age-old question has caused managers to implement a variety of approaches in the attempt to tap perceived potential, but many fail and the question persists. Why? Most firms do not have adequate measures installed to determine who does what within an Inside Sales/Customer Service group. For lack of measures, it is not possible for management to define department productivity or level of activity much less individual productivity.
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