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Saturday, 26 July 2008
 
 

The Placebo Effect: Persuasive Suggestions

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The Placebo Effect: Persuasive Suggestions

One form that expectations can take is in the shape of a placebo. A placebo is a non-medicinal substance that is given to patients so they believe they are receiving medicine. Placebos were used during the Korean War when MASH units ran out of morphine. When medical workers gave wounded soldiers placebos, 25 percent of the soldiers reported a reduction in pain. The placebo works because the expectation that the "medicine" will help is so strong that our brains actually translate it into reality. In some studies, placebos worked 25 percent to 40 percent of the time!
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