When the Seller is Ready, A Buyer Will Appear! |
One of the cool things about having started my sales career in my teens is now being able to look back upon decades of ups and downs, big and small sales, hits and misses, and miscellaneous windfalls and shortfalls.
What are the enduring truths, the bedrock conclusions that I can offer?
You'll see some of them distributed across more than a thousand articles and a dozen books that I've written, but for now, let me share this take-away with you:
"When the Seller is ready, A Buyer Will Appear."
You've heard the kindred expression that this taps into, I'm sure: "When the student is ready, a teacher will appear."
Both statements are true. The key here is to understand READINESS, in our case, the readiness to sell someone something, says this frequent radio and TV expert commentator, top speaker, international consultant, and author of the popular Nightingale-Conant audio program: THE LAW OF LARGE NUMBERS: HOW TO MAIKE SUCCESS INEVITABLE.
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