5 Elements of a Perfect Telephone Script |
I launched my very successful training and consulting business a number of years ago. Focusing on college sponsorships at first, I thought through very carefully what it would take to devise a script that: (1) Stodgy university personnel would be persuaded by; (2) That would operate stealthily; and of course, (3) One that would produce wonderful results: lots of college bookings of my seminars. My script nearly achieved "perfect" results, but how? I crafted it based on these five, fundamental postulates, says this top professional speaker, telemarketing and customer service guru, and frequent radio and TV expert guest.
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