5 Reasons Most Scripts Suck |
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There is a perennial objection trainees raise against using scripts when cold calling, prospecting, setting appointments, and doing customer service, technical support, and telephone sales. They say - "I don't want to sound phony!" Fair enough, no one does. But why is it that there is the very real tendency to sound canned, un-fresh, contrived, and artificial when using scripts? There are 5 reasons that pertain to the scripts, themselves... Read more at: |
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