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Sunday, 18 May 2008
 
 

A Telephone Script Can't Be Too Simple

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A Telephone Script Can't Be Too Simple

You've heard the esteemed sales adage: KEEP IT SIMPLE, STUPID. Abbreviated, it is called the KISS method of selling. The only thing that's methodical about it is the fact that you should abide by this principle repeatedly, habitually, reflexively. And that means you should eschew, avoid, and disavow all things COMPLICATED. Leave subtlety for academics and retirees to debate.
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