Wimps, bozos, geeks, nerds and punks, never cold call. It's not in them. They're gutless, clueless, and cowardly. They, like their fear-of-public-speaking cohorts, will do anything instead of having a show-down with a take-no-prisoners-prospect in real-time. They'll procrastinate. They'll make excuses. They'll worm and weasel their way to one rationalization after another. "Cold calling doesn't work!" "Cold calling is obsolete!" "Cold calling is for the desperate!" "Cold calling is inefficient!" Wrong, wrong, wrong, and wrong again! Cold calling is the fastest path to a "yes" known to humankind.
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