Cold Calling Expert Says You Have The Right To Contact ANYBODY! |
I'd like to share with you a story from the 1960's that is told around inside sales departments and among co-workers as they gather for off-work refreshments and conversation.
Lyndon B. Johnson was President at the time, and being a Texan he was also a Dallas Cowboys fan, and that team was supremely successful in his era, headed to yet another Super Bowl game.
The President fell ill, went to Bethesda Naval Hospital for tests and treatment, and one of his fellow Texans put two and two together.
Reasoning that all Presidents have Super Bowl tickets and seeing that LBJ couldn't make it to the game because of his health, this "old boy" figured that there would be at least one unused seat at this sold-out venue that he could occupy.
So, he called the White House offering regrets about LBJ's health, and then he asked for his tickets, "In light of the fact that he can't use them and I'm a loyal constituent."
Sure enough, legend has it not one but two tickets arrived in this gent's mail a couple of days later.
There is a crucial moral to this story that should be heard by every salesperson, manager, and cold-caller, says Dr. Gary S. Goodman, top speaker, international consultant, and best-selling author of 12 books, including the classics: REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE!
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