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Thursday, 24 July 2008
 
 

Cold Calling is Like Shaving- If You Don't Do it Every Day- You're a Bum!

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Cold Calling is Like Shaving- If You Don't Do it Every Day- You're a Bum!

When I was selling and then managing salespeople at Time-Life, we found inspiration by calling a recorded line that had a daily message from the telephone sales guru, Jack Schwartz. Jack was a successful life insurance salesman before launching his telephone training business, and he used every provocative line he could conjure. One of the most memorable was: "Selling is like shaving, if you don't do it every day, you're a bum!" I used to laugh at this one because my face hosted a full beard at the time. But I got his drift. I'd like to make the same point about cold calling.
Read more at: http://ezinearticles.com/?Cold-Calling-is-Like-Shaving--If-You-Dont-Do-it-Every-Day--Youre-a-Bum!&id=481321.
 
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