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Friday, 05 September 2008
 
 

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I Hate Cold Calling

The trick to sales is NOT to let everyone know that I sell "widgets" (everybody else sells widgets too). The trick is to let everyone know that I am the EXPERT when it comes to "widgets". When I can achieve that, then I can figuratively sit back and let the people that are in the market for a "widget" come to me, the expert.
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