In Cooling Economies Cold Calling is King |
More than one financial wizard has remarked that the U.S. economy is heading toward recession. Job creation has slipped from years of consecutive advances, the housing and mortgage lending balloons have burst, and the days of easy selling are coming to an end. In a word, I'm thrilled. Not for those who will suffer job losses or crunched-down wages and benefits and the other typical pains of economic contraction. I'm thrilled because cold-calling will once again take its place as the jewel in the sales crown, the little engine that could, did, and will do again, enabling sales forces to set appointments, see more prospects, and close business, says this top speaker, international sales leader, and best-selling author of 12 books and such popular audio seminars as THE NEW TELEMARKETING and THE LAW OF LARGE NUMBERS: HOW TO MAKE SUCCESS INEVITABLE.
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