Sales Speaker Says Cold Calling Advice Is Usually Cheap & Wrong |
Show me anybody that ever sold anything by phone, or even came close, and I'll show you another world expert in cold calling.
That bozo who still couldn't tie his shoelaces by himself, and he was in the fifth grade; he's a cold calling guru now because someone taught him to read a script and he followed it, word for word, and got lucky, at least once.
That "motivational speaker" who had the temerity to get on the phone and to tout his own phoning abilities, yes he, too became a wunderkind of the wired and now wireless world.
Talk about someone who had maybe one year of experience and has sold that to other people, since then, year after year!
Yes, the one-eyed man is king in the land of the blind, and most salespeople are clueless about the ins and outs of dialing and smiling, says Dr. Gary S. Goodman, best-selling author of 12 books including such classics as REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE.
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