Scripts Are Essential, But You Need The Three T's to Bring Them to Life |
There is always the question sellers ask when presented with a script, "Will this work?" but an even more pertinent one is, "Will it work for me?" And the answer is always the same: Unless you're an alien from a distant galaxy, of course it will work for you! But this isn't the whole story, as you might imagine. As a trainer, manager, and consultant I've seen that scripts are only part of the answer. They're helpful and even necessary ingredients of success, but we need more to succeed. Specifically, we need DIRECTION in bringing them to life. And this is where "The Three T's" come into play, says this top speaker, seminar presenter, and best-selling author of 12 books and the popular audio seminars, THE NEW TELEMARKETING and THE LAW OF LARGE NUMBERS.
|
