"Sing Like Sinatra" Top Consultant Advises Sales & Customer Service Script Users |
The legendary Frank Sinatra didn't fully come into his own, some say, until he belted out what became his signature song: "My Way."
Sinatra didn't write that song.
Paul Anka, another former teenage heartthrob wrote it for The Chairman of The Board, as Sinatra was known to his Rat-Pack pals.
I heard Anka perform it once, but he didn't come close to capturing the magic of Sinatra's sage-like interpretation.
Sinatra made the song his own, as so many of the greats do.
And once this functional "ownership" happens, the real composer doesn't matter. He moves offstage, far from the glow of appreciation and acclaim that the performing artist brings to the work.
Salespeople, telemarketers, and customer service people are increasingly being called upon to "sing songs" other composers have written for them.
Whether they're called scripts, call guides, or call paths, these are compositions that also need to be performed with the right text, tone, and timing. They must be brought to life as artistically as possible, so they'll ring true to their audiences, says Dr. Gary S. Goodman, top speaker, Fortune 1000 consultant, and best-selling author of 12 books, including REACH OUT & SELL SOMEONE, YOU CAN SELL ANYTHING BY TELEPHONE, and MONITORING, MEASURING & MANAGING CUSTOMER SERVICE.
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