Temper Your Fear Of Cold Calling With An Even Greater Fear Of Your Choice |
So what if you shake and tremble at the idea of calling someone out of the blue and asking for their business? The good news is you recognize you are motivated by fear, and if you openly acknowledge this fact, you can put it to work, says Dr. Gary S. Goodman, President of Customersatisfaction.com, sales, service & success coach, and best-selling author of 12 books and the Nightingale-Conant audio program, "The Law of Large Numbers: How To Make Success Inevitable." It is a helpful exercise, according to this popular keynote speaker and radio and TV commentator, to list those punishments that will occur if you don't get on the phone right away!
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