The 5 Phony Fears of Cold Callers |
"Of course you're afraid to cold call", the smug article writer said; it's only "natural". I don't believe that and neither should you. The fear of cold calling isn't innate. We don't instinctively leap away from phones when we hear them ring, as we do when venomous snakes rattle underfoot. Your hand isn't hard wired to recoil with the phone in it when you hear a "no" or an objection, the way it flies off a piping hot stove. People are afraid of cold calling, to be sure, that's what they say; but they've learned this very undesirable and self-debilitating response. Specifically, they're intimidating themselves with these 5 PHONY FEARS, according to the best-selling author of 12 books, including the classics, REACH OUT & SELL SOMEONE and YOU CAN SELL ANYTHING BY TELEPHONE!
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