The Common Cold Call - There Is A Cure |
Probably a few business owners actually enjoy calling total strangers to promote their product or service; some people are naturally chatty and adept at getting past gatekeepers and breaking down people's natural defenses against being sold to. Some may get around the perceived obligation to cold call by having their secretary, spouse, kid, or hired assistant do it. Even for those who don't mind doing it, have someone do it for them, and/or are successful at it, though, there's a better way.
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