The New Telemarketing Part IV: Establishing Interest With Credibility Statements |
Many of the objections we get in telemarketing, especially in the beginning of calls, occur because we've failed to establish our credibility, says Dr. Gary S. Goodman, President of Customersatisfaction.com, sales, service & success coach, and best-selling author of 12 books and the audio program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. According to this popular keynote speaker and radio and TV commentator, to break the ice and make people receptive we need to craft succinct credibility statements.
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