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Wednesday, 08 October 2008
 
 

The Role of Scripting in Telemarketing

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The Role of Scripting in Telemarketing

A script is to telemarketing what an extemporaneous speech is to a public speaker. The key points and flow of reasoning are in front of the performer, but he is free to highlight, to amplify, or to minimize certain points to adapt to his specific audience.
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