Why Cold Calling Detractors Don't Belong In Sales Work |
I've had it up to here with self-appointed sales experts who pop-off with nothing but disrespect for cold-calling.
They don't know what they're talking about and they appeal to the worst possible motivation in other salespeople: The desire to get something for nothing.
Cold calling takes work, and genuine salespeople don't mind that one bit. As Vince Lombardi, the legendary Green Bay Packers coach said, true winners love to not only be on the field of play, but to leave it, exhausted, knowing they did their best.
Show me someone who boasts that he "Prefers to work SMART, and not HARD," and I'll show you: (1) Either a certified genius who has found or built a perpetual motion machine; or (2) A liar, who not only deceives himself, but others, too.
I tell them this: IT IS SMARTER TO WORK HARDER.
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