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Sunday, 07 September 2008
 
 

Are You Marketing or Selling?

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Are You Marketing or Selling?

Once upon a time there was a deaf salesman named Aesop. He tried to sell his wares to the blind brothers Grimm, but no matter how much he elaborated on the features of his wares, the brothers Grimm could not see the benefits. The brothers tried to explain to Aesop that they could not see the features that he described so eloquently, and that they would like to hold the wares so they could appreciate them from their own perspectives. Unfortunately, Aesop was busy talking and could not hear their requests, so the parties separated in mutual frustration and disappointment. How could the grim results of this fable be avoided?
Read more at: http://ezinearticles.com/?Are-You-Marketing-or-Selling?&id=382330.
 
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