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Sunday, 18 May 2008
 
 

Customer Satisfaction Yes - But Sometimes You Just Have to Fire One!

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Customer Satisfaction Yes - But Sometimes You Just Have to Fire One!

I absolutely believe and teach that a totally satisfied customer is one of a salesperson's most valuable assets. Everything possible and reasonable must be done to create that satisfaction with each and every prospect you serve. I was taught from the very beginning of my selling career that "the customer is always right". It was the buzz phrase of progressive business created by the advertising industry. I believed it, but the truth is, the statement is pure nonsense. Let me explain.
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