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Thursday, 22 May 2008
 
 

Don't Handle Objections - Embrace Them

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Don't Handle Objections - Embrace Them

Find out what's really behind it. What are they worried about? What does that matter? How does that work? What happens then? What's at stake for the client? It might take a few questions to get to the root cause, concern or problem. Your job is to uncover the truth. Bring it out into the light of day and examine it. Frequently, the buyer will throw up an objection that isn't really what they are concerned about. It's a reflex action.
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