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Sunday, 07 September 2008
 
 

How the Salesman Appeals to the Prospect's Sense of Caution

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How the Salesman Appeals to the Prospect's Sense of Caution

The element of fear has been instilled in our nature to safeguard us from harm. It's part of the basic human instinct of self-preservation. Without caution we would be in constant danger from all sorts of things. This basic instinct comes into play in everything we do.
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