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Saturday, 26 July 2008
 
 

How to Win New Clients (and Keep the Ones You Have): Two Strategies

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How to Win New Clients (and Keep the Ones You Have): Two Strategies

Instead of going to great lengths to SELL the product to the client, the more trustworthy agent asked questions about the details of how the policy would be used. There were questions about family, business and personal goals. There were more questions about "what if" scenarios. Most sales professionals do not ask enough questions, yet it is one of the most effective sales tactics you can use. It leads to uncovering dreams, wants and desires.
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