Make More Sales with Relationship-Building Listening Skills |
When I started in sales, I was focused on one goal, closing the deal. On my quest to make a sales call that would put me over the top of my annual budget, I made a huge mistake and learned a valuable lesson from my client. I came to the appointment with the goal of asking for the order. I left with nothing, followed by an angry phone call to my sales manager asking for a new salesperson. You see, I did not show a genuine interest in the relationship or my customers business. This selfish plan backfired, big time.
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