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Saturday, 17 May 2008
 
 

Penetration Selling - Penetrating The Barriers To Commitment

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Penetration Selling - Penetrating The Barriers To Commitment

The fifth and final step of the Penetration Selling system is "Closing". The key barriers that need to be penetrated in order for the close to be successful are referred to as "Objections". There are almost as many theories among sales trainers on how to handle objections, as there are objections. But we like to keep it simple! In Penetration Selling, we use a powerful, four-step formula which fully handles ANY type of objection.
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