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Home arrow Business Tips arrow Penetration Selling - Penetrating The Prospect's Reluctance To Communicate
Monday, 07 July 2008
 
 

Penetration Selling - Penetrating The Prospect's Reluctance To Communicate

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Penetration Selling - Penetrating The Prospect's Reluctance To Communicate

Once your prospect is "located", the Prospecting step is complete and you are ready to begin the "Opening" step. In Penetration Selling, Opening is defined as getting the prospect into open, trusting communication. That is to say, getting the prospect willing to communicate openly and honestly with his salesperson.
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