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Sunday, 07 September 2008
 
 

Sales Letter Effectiveness - Think Twice About the One-Page, One-Screen Rule

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Sales Letter Effectiveness - Think Twice About the One-Page, One-Screen Rule

Chances are you've heard of executives or buyers who refuse to read any letter over one page long. Those same readers delete any e-mail that extends beyond one screen. Based on this reality, it's a good idea to strive for brief written messages. But sometimes, sticking to this rule is like shooting yourself in the foot. Read this article to find out why.
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