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Sunday, 20 July 2008
 
 

Sales Training Companies

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Sales Training Companies

As more and more markets became buyers' markets and the entrepreneurial problem became one of solving the shortage of customers rather than that of goods, the sales concept became the dominant idea guiding marketing. The sales concept maintains that a company cannot expect to automatically sell product to customers. It has to market its products and sales training companies play a pivotal role in this system. They show sales associates how to drive up their numbers, using a large arsenal of tactics, and an organized system of keeping track of leads.
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