Sales Training Consultants |
Sales training consultants play a pivotal role in determining the personal selling objectives of a firm. The first task in sales management is to determine the place of the selling personal in the marketing mix of the firm and to set the personal selling objectives. The role, as well as the objectives of personal selling may vary from firm to firm. They depend on the overall objectives of the firm, the overall strategy adopted by it, the types of products marketed, the nature of the target market chosen, the type of channel pattern chosen, the resources available and competitors practices in these aspects.
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