Selling Your Training Services - Can You Preach Beyond the Choir? |
We all like to talk to people who are like us, in the language they use, the business problems they face, the solutions they commonly employ. But if you are trying to sell your training services (design, development, delivery) to larger companies, preaching just to the choir -- the corporate training department -- can limit your business. You need to get beyond the choir to build long-term relationships with internal clients who will bring you repeat business.
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