That Porsche is Nice in the Red, or Do Your Prefer the Blue? |
A "close," as you know, is a stylized way of bringing a sales conversation to a positive conclusion. Technically, it is the place at which we ask for approval.
We're seeking a yes, but not in a way that sounds dumb, insecure, or undeserving. Thus, we're not asking: "Would you like to buy this?" though this is probably better than not asking at all.
A close is stylized, there's thought put into its construction. One that has achieved "classic" status is the cloice close which needs to be done just right, says Dr. Gary S. Goodman, top speaker, international consultant, and popular radio and TV commentator.
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