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Sunday, 20 July 2008
 
 

The Art of the Soft Sell

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The Art of the Soft Sell

When you come across the phrase the art of the soft sell, you might focus your attention on the word "soft." You might not even do this consciously; many salespeople don't. And based on this unconscious focusing, you may lead yourself to believe that the difference between conventional selling and "soft" selling is...well, that you just do the latter softer.
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