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Friday, 16 May 2008
 
 

Tonight's Main Event - Features vs Benefits

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Tonight's Main Event - Features vs Benefits

In this corner, wearing the blue trunks. He's every cool thing you know about your product or service. He's every technical detail about your service or widget. He's everything you learned during your initial training and every nugget of knowledge you know because you read the product manual time and time again. He's every point of distinction between your offering and the competition...
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