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Saturday, 30 August 2008
 
 

3 Ways to Better Understand Cold Calling Prospects

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3 Ways to Better Understand Cold Calling Prospects

Most salespeople who are trained in the old way of making cold calls rarely think about the people they're calling. They're too busy thinking about their product or service. But really, this is backwards. If you're only focusing on what you have to offer, you're not relating to the other person. And this means that that most of your prospects won't find your cold call particularly interesting. When you try to understand your prospects, you...
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