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Thursday, 28 August 2008
 
 

4 Forms of Sales Pressure That Sabotage Cold Calls

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4 Forms of Sales Pressure That Sabotage Cold Calls

If you've been trained in the old traditional sales approach, your cold calling strategy is probably one of persuasion. That is, you use a variety of way to try to persuade another person to buy your product or service. You point out the benefits and features of what you have to offer, and use strategies to convince them to make a purchase. But what you're really doing is pressuring the other person to follow your own personal agenda. It's a form of sales...
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