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Friday, 25 July 2008
 
 

5 Keys to Humanize Your Cold Call

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5 Keys to Humanize Your Cold Call

It always feels artificial when we shift into our "salesperson persona" in order to make a cold call. It's a dehumanizing process that -- unless we're a born actor -- feels really awkward. And yet the old-school traditional sales mindset almost guarantees that role playing is a part of every cold call we make. Here's a new way to be yourself...
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