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Saturday, 26 July 2008
 
 

Controlling Customers Doesn't Work

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Controlling Customers Doesn't Work

Most of us were taught that the objective of selling was to control customers to get them to say "yes." As widespread as that practice is, unfortunately, it's a myth, for two reasons. First, few customers want to be controlled - and resist being pressured. Secondly, customers feel and respond to being controlled below the level of conscious thought, and that subconscious resistance makes them respond with "no" in their actions even when they say "yes." This article explores the alternative: sharing control with customers to create win/win outcomes that grow your business.
Read more at: http://ezinearticles.com/?Controlling-Customers-Doesnt-Work&id=587077.
 
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