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Friday, 05 September 2008
 
 

Does Your Team Sell Transactionally or Are They Trusted Advisors?

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Does Your Team Sell Transactionally or Are They Trusted Advisors?

What I find very interesting is that both selling tactics exist in the market and are successful...to a certain extent. From the perspective of the buyer, competitive pressures among vendors and the rise of the internet positions many products and services as commodities. What does this mean and why is it important to sellers?
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