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Friday, 25 July 2008
 
 

Don't Sell; Help Customers Buy

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Don't Sell; Help Customers Buy

Retail selling is one of the toughest jobs amongst white collar workers. To be effective, sales staff must be able to develop a relationship with strangers who distrust them in the first twenty seconds of meeting them. An insight for managers and sales staff which is often missing from the standard approach to sales is that their role is to help customers through their buying process rather than to push potential customers through a "sales process".
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