Find the Motivator that Creates Hunger |
In order to successfully motivate someone-or, to get her/him to internalize the motivation-you have to create a deep hunger or thirst. It has been said that you can lead a horse to water, but you can't make him drink. That's true, but let it be known that you can give that horse salt, thereby creating such a thirst that the horse must have water. As a master motivator, you are giving salt to your prospects. That is, you are striving to create such a thirst in your prospects that they can't wait to act.
|
