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Friday, 29 August 2008
 
 

Hello, This Is The Ambassador To The Outside World; How May I Help You?

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Hello, This Is The Ambassador To The Outside World; How May I Help You?

Any salesperson who spends time trying to cold call into organizations can tell you how frustrating it can be. Between voice mail and human sentries, companies can seem like fortresses that are built around one principle: keep outsiders OUT! When you consider it, this is both understandable and foolish. For this reason, I believe it is high time larger companies establish a new post. Just as countries have diplomats to normalize and optimize relations beyond their borders, corporations should offer a new functionary: AMBASSADOR TO THE OUTSIDE WORLD.
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