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Monday, 07 July 2008
 
 

How a Fictional Negative Sells a Real Positive

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How a Fictional Negative Sells a Real Positive

Fear is a powerful concept that works in sales. People who realize the impact of NOT doing something are motivated to take a positive action. Here is a creative sales letter written to apply the fear tactic normally found in a recall notice. This humorous twist is an effective way to turn a negative into a positive. You can modify this letter to your business and generate outstanding results.
Read more at: http://ezinearticles.com/?How-a-Fictional-Negative-Sells-a-Real-Positive&id=368115.
 
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