How to Get Anyone to Do a Favor for You |
Obligation has been used as a persuasive technique since the beginning of time. Door-to-door salespeople offer free brushes, free encyclopedias, and free estimates in the hopes of securing a sale. People throw parties in their homes, serving refreshments and giving away free Tupperware or other products. We all know how hard it is to attend a friend's party, eat their food, take their free gift, and then go home without buying a thing. So, what do we do? We order the cheapest item in the catalog to get rid of the obligation or indebtedness we feel to the host.
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