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Saturday, 26 July 2008
 
 

How To Maximise The Impact Of Testimonials

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How To Maximise The Impact Of Testimonials

The power of using testimonials during different stages of the sales process increases sales when 'real' customers are seen or heard testifying as to how beneficial a product/service has been for them. They increase your credibility because they are third-party endorsements rather than words out of your own mouth. The goal of a customer is to predict the future about a product/service, and by offering real stories from other real customers can turn a picture of your proposition into a tangible experience.
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