Left-Brain, Right Brain, & No-Brain Selling |
It astonishes me just how much purported sales gurus can needlessly complicate the selling process.
Read their suggestions and you'll get lost in checklists and bullet points and feel you're stuck in a swamp of cerebration.
They make most salespeople reel with confusion, because NO SALESPERSON CAN KEEP ALL OF THESE SILLY POINTS IN MIND WHEN HE'S DEALING WITH PROSPECTS IN THE HERE-AND-NOW.
Selling is not just mental. It isn't simply a Left-Brain, linear process.
It's emotional, and that engages the Right-Brain.
And ultimately, it's behavioral, and this is beyond left and right hemispheres. It is in a zone that Zen types call, "No-Brain."
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