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Friday, 05 September 2008
 
 

Penetration Selling - Penetrating The Marketplace

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Penetration Selling - Penetrating The Marketplace

The first step of Penetration Selling, Prospecting, is defined simply as locating someone to sell something to. This is where the sales process begins. The key barriers one can run into in the Prospecting step are: how to effectively reach out to one's prospects and how to attract a response from those prospects once they've been reached.
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