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Saturday, 26 July 2008
 
 

Persuasion Used for You or Against You

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Persuasion Used for You or Against You

Advertisers spend billions of dollars researching and analyzing our psychographics and demographics to figure out how to subtly persuade us. Rosseli, Skelly, and Mackie point out that "even by conservative estimates, the average person is exposed to 300 to 400 persuasive media messages a day from the mass media alone."
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